What’s with the donkey?

Meet Cheeky Pete – A motto?…A mascot?…A beer?

Yes, all of the above.

It started with a unofficial motto of sorts – ‘Never Half Ass’. It’s something we at Half Batch Brewing aspire to: to do our best every chance we get. We work hard to be sure we have no regrets. We thought it would be funny to have a logo to go along with that ‘motto’ showing half of a donkey with a line cancelling it out. We liked that logo, and we really liked that donkey. A lot.

Next, a classic British bitter was brewed. Our brewers wanted a flavorful but low alcohol beer styled after the pub ales of Britain. A beer for quenching one’s thirst after a long hot day in the brewery. So they brewed one. We wanted to give the beer a name that sounded like a silly British nickname.  We came up with Cheeky Pete. That name stuck for the beer. Then, we started to call the donkey in the ‘Never Half Ass’ logo Cheeky Pete. That name also stuck for the donkey, and a brewery mascot was born.

So, what, or who, is Cheeky Pete? Well, it’s a full flavor session-able ale that you sometimes find outside of the public room, but which is always on tap in the public room. It’s also Half Batch Brewing’s donkey mascot. If you are lucky, you may catch Cheeky Pete at a Half Batch event. Sometimes he stops by the public room on a Friday night to tap a special cask.